What We Do
We are a consulting firm that helps empower businesses by providing a psychological perspective to products.
Developing products that interact with people can be greatly enhanced with the involvement of human behavior experts. Psychology impacts the product at every important milestone. From characterizing the target populations, through the way your product is designed to elicit engagement, to the way you get insights from behavioral data and more. we can help with all of it.
We work closely with your product, R&D and data science teams to make the best impact.
We help you define your product, fine-tune your technology and analyze your data to get insights into your users’ attitudes, motivations and needs.
"Any fool can know.
The point is to understand”
Our Service
Albert Einstein
"Any fool can know. The point is to understand”
Our Service
We are a consulting firm that helps empower businesses by providing a psychological perspective to products.
Developing products that interact with people can be greatly enhanced with the involvement of human behavior experts. Psychology impacts the product at every important milestone. From characterizing the target populations, through the way your product is designed to elicit engagement, to the way you get insights from behavioral data and more. we can help with all of it.
We work closely with your product, R&D and data science teams to make the best impact.
We help you define your product, fine-tune your technology and analyze your data to get insights into your users’ attitudes, motivations and needs.
Albert Einstein
"As an experienced data scientist I understand the potential of machine learning but also its limitations. I think that adding the psychological perspective to predicting human behavior is the next step in our field. I've worked closely with the team at MindMatters and was astonished with their ability to add a meaningful signal to my prediction models. I recommend working with MindMatters in any field that is looking at human behavior data."
Head of data and AI research, CLEW
Gershon Celniker
“With the movement of AI towards explainable models, having a layer of features that correlates to psychological models is a unique perspective on XAI. I believe we are going to see many more combinations of psychology and AI in the future. MindMatters are at the front of this new exciting trend.”
AI researcher in the field of energy and power system applications
Ram Machlev-Geffen
"My own experience with ML that involves people, is that you need to thoroughly understand people before developing your models. I’ve had a great success with working together with behavioral science experts at the military, to engineer features that enriched my ML models. Jonathan and the Mindmatters team are proving to be an equal asset to our current organisation.”
Founder, DevAppps Consulting
Moshe Mazuz
We've worked with clients in various industries:
Fintech
Defining and designing a “family office” service.
Developing a psychology-based credit scoring model.
Education
Improving educational content and user journey to promote better course engagement.
e-Health
Creating a therapeutic treatment plan platform.
Using behavioral markers to predict treatment outcome.
Affecting Behavior Requires Behavioral Experts
Our Added Value
Affecting behavior requires Behavioral experts
Our Added Value
We've worked with clients in various industries:
Fintech
Defining and designing a “family office” service.
Developing a psychology-based credit scoring model.
Education
Improving educational content and user journey to promote better course engagement.
e-Health
Creating a therapeutic treatment plan platform.
Using behavioral markers to predict treatment outcome.
Our Clients
Our Clients
Expert in psychology of the Internet, online behavior and psychological product
Jonathan Shalom,
PhD
Expert in cognitive and behavioral psychology, data analysis and psychometrics
Miki Skornick-Bouchbinder, PhD
Former director of psychology dep.
at the Prime Minister’s office, expert in remote profiling and senior clinical psychologist
Avner Hacohen
The Team
Avner Hacohen
Former director of psychology dep. at the Prime Minister’s office, expert in remote profiling and senior clinical psychologist
The Team
Jonathan Shalom, PhD
Expert in psychology of the Internet, online behavior and psychological product
Miki Skornick-Bouchbinder, PhD
Expert in cognitive and behavioral psychology, Data analysis and psychometrics
